With almost 15 years in the digital business, zemoga have been working in the wellness of their employees with such success that they needed a better way to tell their candidates all the perks They could get if joined the company. I was involved on this project to help them to improve the way this message could be told.
I took a look to the work that the agency had previously done for The HR Department, finding a set of illustrations very useful for this video. So I decided to tweak them a little bit to match the color palette and to make them fit into the new narrative.
Once the storyboard was approved, next thing to do is prepare the character illustrations in order to be used in after effects. That means breakdown each character to fulfill narration needs according to the storyboard.
Bellow you can see an example of one of the female characters and how was divided for animation.