Bayer came to the agency in need of a fresh air of passion for science, fun and creativity into their social media accounts.
I worked in this project creating and executing a series of concepts related with science each week. I tried to organize them into categories and creating a publication schedule with my PM’s help.
I thought “this is a great opportunity to make science looks cool”, forcing me to re-interpreted those science concepts into something that was easy to understand and most of all, engaging. The categories in which we worked were: Periodic Table of objects, Did you know?, science of emotions, science days, science events.
Instagram was the selected social media to spread the word. Two examples below showing different concepts. On the right a Fun fact, on the left a representation of an element from The Periodic Table of objects.
A different way to see the periodic table of elements using every day objects or unusual things around us that contains those elements.
Random fun facts about science. The next post is about the extent of our DNA. What happens if we unroll it? How long would it be?.
Examples below, Pitagorean day and Sun eclipse.
What kind of things happens in our body with each emotion?. Supporting the copy, I used the famous smily face to show the whole spectrum of our emotions.