At Zemoga I was involved in a big digital campaign to promote Anchorman 2 in two different markets. It was “kind of a Big deal”.
The main idea from the campaign was to create a challenge in which Ron Burgundy invites to join Ron’s News Crew sending and audition video to become an anchor like himself or a reporter like his friends. Play the video and take a look to one of the invitation ads below.
I was involved in each step of the process from ideation, sketches, storyboards, edition of the raw footage, animation, composition and colorization.