https://www.rodrigobernald.com/portfolio daily 1.0 2022-08-25 https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1593056282053-7KHPD4J5GIRK90SK9N53/anchorman_portada.jpg Portfolio - Join Ron's crew The main idea from the campaign was to create a challenge in which Ron Burgundy invites to join Ron’s News Crew sending and audition video to become an anchor like himself or a reporter like his friends. Play the video and take a look to one of the invitation ads below. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1597897686933-4AYR8ZWQ91BPME87QBR7/Sony-cover.png Portfolio - Play station Competition Center Home So, I didn’t used The blue. Black was my option and I had to figure it out. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1611267902605-1PYBLOMY21DA4WX37GAD/Cover-Verizon.png Portfolio - Time Span The time an animation take from start to finish has two characteristics. It could be in Real Time or Asynchronous. Real time is When the user directly interacts with UI objects. This time length should be 250 milliseconds. Asincrónico Object behavior that responds to the user’s actions and transitions to the app’s response. This time length should be between 250 to 500 milliseconds. The important thing here is not let the animation exceed 500 milliseconds to avoid user wait times. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1582163351820-CF8F9MDZIQN7GHQ18B0K/Hero_Myshowcase.png Portfolio - The approach The client already had the initial look and feel of the entire site and provided all the batch of assets and files to start to work on it. I tried to establish a modular design in order to be able to “play” with those modules and organize them in the best possible way. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1583960847225-8YBOE2I01DY0KXYPXP40/whf_02058.png Portfolio - First of all a new color palette was need it. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1606531996637-NV4UBIY1GOB4TW3F77NH/icons-cover-op17.png Portfolio - Back to basis After reading documentation, specifications, and understanding the need of the stakeholders I started to imagine how those new icons could look. The better way to start creating, is using paper and pencil, making some sketches and let the ideas flow from your mind to your hand. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1604361120412-X93OHRZTH17VYKOBN5AX/Cover-Bayer.jpg Portfolio - Make science looks cool (because it is) I thought “this is a great opportunity to make science looks cool”, forcing me to re-interpreted those science concepts into something that was easy to understand and most of all, engaging. The categories in which we worked were: Periodic Table of objects, Did you know?, science of emotions, science days, science events. Instagram was the selected social media to spread the word. Two examples below showing different concepts. On the right a Fun fact, on the left a representation of an element from The Periodic Table of objects. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1610249920623-OA2OBMSZ5XI3KXZZ5ZD3/Intro2.png Portfolio - The process I were trying different styles for the illustrations. I draw groceries that comes from a bag, I tried different type of characters, different line values. My ideas were focused to find a free hand write illustration style a more organic line, to get out of the box. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1604974238074-1ISE0HK6F6AT2STMLLW3/Rrelay-cover-2.png Portfolio - First approach Our first approach to the onboarding was making 3 simple animated slides that explains the purpose of the app. I was using illustration, parallax and 2D animation. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1611028284392-74I26EXJEKU0HY9DXVIT/TIAA-image-inicio.jpg Portfolio - Story boards After some rounds this was the final story board following the narrative from the script. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1625069117843-LELFD01ZVQ0I4880LDCS/Pride-google-logo.png Portfolio - Bringing the idea to life I was fortunate to be able to participate as a freelance in this Google project together with the Edelman team making the animation to announce the celebration of pride month. The agency's talented team designed the story board and the responsibility of bringing that design to life through animation rested in my hands. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1625588668472-8X42X4LTAVMRKBU9FK6W/icon_callscreen_00059.png Portfolio - The calls compete to reach the phone The main idea with this animation was showing the calls traveling trying to reach the phone. Some of them will be blocked and just only one could enters in the phone. A graphic designer from the Edelman team did the final design and illustration. I was involved in the initials ideation meetings and of course I did the entire animation. https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1626552174875-LBNLNS3EXV4F8CFD8JVG/Car-Crash-Google-Icon.png Portfolio - The Characters For this video, I didn’t make the storyboards, I was only in charge of animation. Here are the two looped main characters (Car and Crane). https://www.rodrigobernald.com/about daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/5e4c46bc00f499330faa2483/1611032986830-45V83352H4WTP0P92VES/about-me.jpg About me https://www.rodrigobernald.com/contacto daily 0.75 2021-01-17